Natural Behavior

A behavioral solution built to identify what causes productivity issues in our workplaces:

Hugh Massie set out to answer that question in 2001. It started with his passion for understanding how human behavior influences decision-making. This passion soon grew into something much bigger, what we call Natural Behavior today.

As a trusted advisor to leaders, Hugh realized that people acted differently when they were under pressure, often caused by a stressful work, life, or financial event. He wanted a way to reliably predict these behaviors so that he could help leaders address the misaligned talent and communication issues that derailed performance and realized that this was possible with behavioral science.

Hugh started with this relatively simple goal but 19 years later, DNA now has the ability to reliably measure over 200 behavioral insights with Natural Behavior covering virtually every human habit: the way a person communicates, invests, works, and lives.

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The best way to learn more about Business DNA is to identify your own.

Business DNA Natural Behavior Shown on Top of Desk

Power your organization with Natural Behavior:

Business DNA Natural Behavior allows you to connect the insights to your company systems, so you can access them daily from anywhere. You also get practical actions you can take to communicate better with others to help reduce misunderstandings arising from poor communication.

Companies don’t want to spend money on assessments that get stuck in a drawer:

Companies don’t want to spend money on behavioral assessments that get stuck in a drawer and forgotten. While many discoveries focus only on your own personal traits and are put aside rather quickly, Business DNA provides practical actions to manage differences with others. Access the insights with scalable subscription packages.

Natural Behavior serves as a foundation for the book on leadership:

Grounded in statistical research and supported by data from millions of clients and more than 45 years of workplace experience, Lee Ellis and Hugh Massie reveal their personal stories and how they’ve successfully helped organizations achieve their goals by applying practical insights on human design.
Leadership Behavior DNA Book

Watch Hugh Massie as he explains the power of natural behavior and how identifying these deep insights of your employees and clients can drive performance.