A 360-Degree Feedback Tool based on a Leader’s DNA

How does behavior play a role in 360-degree feedback?

Every person has a unique set of hard-wired behaviors or DNA as we call it. These traits lead to specific strengths and struggles that each of us lives with each day. The Business DNA Leadership 360 Discovery is a unique 360-degree feedback tool that ties natural strengths to feedback from the team and allows leaders to take more precise action and see results even faster.

An outgoing extravert is naturally going to excel at delivering presentations, flexing their influencing muscle, and making the workplace fun- but these areas will be a struggle point for most introverts. The Business DNA 360-degree feedback tool highlights these behavioral differences leaders have so everyone can have a tailored leadership development plan.

  • Scalable

    Launch an unlimited number of 360s, each having up to 25-raters. Manage the completion on an easy to use cloud-based platform.

  • Customizable

    Leverage white-labeling and customization features to tailor the reports, emails, and communications.

  • Practical Results

    Simple language and practical results outline a leader’s strengths to guide discussions.

Free Trial

The best way to learn more about Business DNA is to identify your own.

Upgrade Your Subscription

Upgrade a Business DNA package to have unlimited access to the Business DNA Leadership 360 Discovery.

360-Degree Feedback Features:

The Business DNA Leadership 360 Process is flexible and full of features to provide scalable leadership coaching using an online platform.

360-Degree Feedback Reports:

  • Business DNA Certified Coaches and consultants prepare for engagements with a long-form report highlighting all of an individual’s results, calculations, and rater comments. Coaches and Consultants choose which reports and results to share (and when) to customize the experience.
  • Leaders can be provided with a complete report or a simplified summary version that highlights their unique Business DNA and leadership development action items.

360-Degree Feedback Insights:

The DNA Leadership Performance Report highlights the leader’s top 10 leadership strengths and struggles, uncovering 75 items relating to their leadership and performance in 7 distinct areas. The goal is to increase the category scores overtime.

Leaders receive in-depth insights and reporting in the following categories:

Emotional Intelligence

Avoid Junk Inboxes:

Business DNA leverages an enterprise-grade email communication platform that minimizes junk email inboxes. This makes the completion process easy and sends the coach and consultants alerts along the way.

Want to avoid emails altogether? Each leader is assigned a unique link per rater and can distribute the links to raters on Slack or Microsoft Teams.

Annual Engagements:

Each leader is assigned a 1-100 number measuring their individual leadership performance. Establish annual engagements with leaders as you coach them to increase their annual performance.

Get Access to the Leadership 360 Discovery Process:

We have two options to access the Leadership 360 Discovery Process. You can either administer the process yourself by upgrading your own Business DNA Package or have a Certified Business DNA Coach or Consultant facilitate the process on a one-on-one basis through the DNA Coach Network.

Upgrade your Team Development Package, Organizational Intelligence Package, or Consultant Package to have unlimited access to the Leadership 360 process starting at $85 per month and a one-time training investment of $500.

Leadership 360

360 Discovery Process

The Business DNA Leadership 360 Discovery is a unique 360-degree feedback tool that creates an even playing field for all leaders, by taking into consideration an individual’s natural style and unique set of strengths and struggles.

The 360 Discovery Process is available as an upgrade to any Business DNA package.

Award-Winning Leadership Behavior DNA Book

A Platform that Helped Write the Award-Winning Book on Leadership

Grounded in statistical research and supported by data from millions of clients and more than 45 years of workplace experience, Lee Ellis and Hugh Massie reveal their personal stories and how they’ve successfully helped organizations achieve their goals by applying practical insights on human design.

Through the DNA Coach Network, we can assist leaders to discover their leadership style, talents, and goals and how to effectively manage differences with others.